What We Actually Do

Everything. Because piecemeal solutions are how good writing dies.

The Problem With À La Carte

Here’s what happens when you try to build a publishing operation by cobbling together different services: you spend more time managing vendors than making content. Your newsletter platform doesn’t talk to your website. Your analytics are scattered across six different dashboards. Your affiliate tracking is a spreadsheet that someone updates manually. Your retargeting campaigns are running on assumptions because nobody knows which content actually converts.

Most content creators and writers don’t have the technical bandwidth to make all these systems work together. That’s not a character flaw. It’s a reasonable division of labor. You shouldn’t have to become a marketing technologist just to write things people want to read.

Graf exists because we believe good writing deserves better infrastructure. Not just one piece of it, but all of it, working together like it was actually designed by people who understand how publishing works.

Complete hosting, deployment, and management using enterprise-grade cloud infrastructure that scales with your audience instead of breaking when you get popular. Terraform-automated deployments because manual server management is how good sites die during traffic spikes.

Custom editorial platforms that feel like editorial platforms, not content management systems designed by people who think “user experience” means more buttons. Clean writing interfaces, collaborative editing tools, publishing workflows that make sense to people who actually publish things.

Integrated eCommerce and affiliate systems that track performance across your entire ecosystem. When someone reads your newsletter, visits your site, and buys something you recommended, we know. When they share that piece and their friend buys something, we track that too. Revenue attribution that actually works.

Email lists and subscriber programs with custom tracking that goes beyond open rates and click-through percentages. We measure engagement depth, content preference patterns, and subscriber lifetime value because those metrics actually matter for building sustainable publishing businesses.

Retargeting and automation systems designed to work within your editorial ecosystem instead of against it. Custom functions that trigger based on reading behavior, not just demographic data. Marketing automation that feels helpful instead of predatory.

Complete analytics integration across every platform, every campaign, and every piece of content. One dashboard that tells you what’s working and why, instead of twelve different analytics platforms that contradict each other.

Complete editorial services from people who’ve actually edited things for publications that matter. Developmental editing, line editing, copy editing, fact-checking—the full editorial process that turns good writing into great writing.

Additional writing teams as you scale. When your audience grows beyond what you can personally produce, we help you find and manage writers who understand your voice instead of trying to replace it. Quality control systems that maintain editorial consistency without turning everything into corporate content.

Content strategy and planning based on audience data, not editorial hunches. We help you understand what your readers actually want to read, then figure out how to give them more of it without losing the thing that made them readers in the first place.

Collaborative tools and workflows designed for editorial teams, not software development teams. Version control that makes sense to writers. Editorial calendars that integrate with publishing schedules. Communication tools that don’t require Slack expertise to use

Programmatic advertising that actually works for editorial content. Ad placement that doesn’t destroy reading experience. Revenue optimization that doesn’t require you to optimize your writing for advertisers.

Complete sponsor deal management from initial outreach through campaign execution. We handle the business development, contract negotiation, and performance tracking so you can focus on creating sponsored content that your audience actually wants to read.

Affiliate program management across multiple networks and vendors, with tracking that attributes revenue to specific pieces of content. When something you write makes money, you know exactly how much and why.

Vendor relationship management because the best affiliate deals aren’t listed on public networks. We help you build direct relationships with companies that make products your audience actually uses.

Revenue diversification strategies that reduce platform dependence without requiring you to become a business development expert. Multiple revenue streams that work together instead of competing with each other for your attention.

Performance analytics and optimization that connects content performance to actual revenue. Understanding which pieces make money, which pieces build audience, and how to create more of both.