Who Fits at Graf

Independent Journalists
You’ve been writing for publications that keep folding, getting acquired, or pivoting to video. You have sources, expertise, and a voice that readers trust, but you’re tired of platform dependency and editorial interference. You want to own your work and your relationship with the people who read it.

Social Media Creators
You’ve built a following on TikTok, Twitter, Instagram, or YouTube, but you’re smart enough to know that platform audiences aren’t really yours. You want to convert that attention into something sustainable—email subscribers, paying readers, a media brand that exists independently of algorithmic approval.

Freelance Writers and Content Creators
You’re good at what you do, but you’re tired of the feast-or-famine cycle of client work. You want to build your own audience, develop multiple revenue streams, and create content on your own terms instead of constantly pitching editors who may or may not understand what you’re trying to accomplish.

Experienced Editors
You’ve run editorial teams, launched publications, or managed content operations, and you want to build something of your own. You understand what good editorial looks like, but you don’t want to deal with the technical infrastructure or business development required to make it sustainable.

Existing Publications That Need Help Scaling
Sometimes good publications get in over their heads. Maybe you launched successfully but growth is outpacing your operational capacity. Maybe your technical infrastructure is held together with duct tape and prayers. Maybe you need editorial support, revenue optimization, or just someone who understands publishing to help you scale without breaking what’s already working.

What “Audience” Actually Means

We don’t have a minimum follower count or traffic requirement because those metrics don’t tell us what we need to know. A newsletter with 500 engaged subscribers who open every email is more valuable than a YouTube channel with 50,000 subscribers who barely engage.

What we’re looking for is evidence that you can consistently create content that people actually want to consume. This might look like:

• A newsletter with high open rates and subscriber retention
• Social media content that generates real engagement, not just views
• Freelance work that clients keep coming back for
• A track record of building audiences across different platforms
• Writing that gets shared, referenced, or cited by other people in your field

The size matters less than the quality of the relationship you have with the people who follow your work.

How Our Partnership Works

Because we invest in our clients rather than charging upfront fees, we become actual partners in your success. We take a percentage of revenue generated through the systems we build and manage, which means our incentives are aligned with yours.

Technical Infrastructure: We build and maintain everything—hosting, email systems, analytics, eCommerce, affiliate tracking, retargeting campaigns. You focus on creating content; we handle the technical complexity.

Editorial Support: As you grow, we help you maintain quality and consistency. This might mean additional editors, fact-checkers, or writers who understand your voice and can help you scale content production without losing editorial integrity.

Revenue Development: We don’t just set up affiliate links and hope for the best. We actively develop revenue opportunities; sponsor relationships, affiliate partnerships, product collaborations — that make sense for your audience and your brand.

Business Operations: We handle the stuff that keeps creative people up at night — contracts, vendor relationships, performance tracking, tax documentation, legal compliance. You create; we operate.

Why This Model Works

Most publishing platforms treat writers like customers. Pay your monthly fee, use our tools, hope for the best. We treat our clients like partners because that’s what actually works.

When we only succeed if you succeed, we’re motivated to build systems that actually drive results rather than just collecting subscription fees. We’re incentivized to help you grow sustainably rather than optimize for short-term platform metrics.

This model also means we can afford to be patient. We’re not trying to extract maximum value in the first year. We’re building publishing businesses that work over decades, not quarters.

What We’re Not Looking For

Brand New Creators: If you’re just starting out, there are lots of good platforms and resources to help you find your voice and build your first audience. Come back when you’ve proven you can create content that people want to read.

Platform Optimizers: If your primary focus is gaming algorithms, chasing viral moments, or maximizing follower counts, we’re probably not a good fit. We’re interested in building sustainable publishing businesses, not optimizing for vanity metrics.

People Who Want to DIY Everything: We’re partners, not vendors. If you want to maintain complete control over every aspect of your technical infrastructure and business operations, you probably don’t need what we’re offering.

Quick-Fix Seekers: Building sustainable publishing businesses takes time. If you’re looking for immediate massive growth or get-rich-quick schemes, we’re definitely not the right fit.