Graf exists because a bunch of us got tired of explaining why good writing shouldn’t have to dress up like a tech startup to pay rent.
Sound good? Cool.
We build editorial sites that look like editorial sites. We help writers who want to scale without selling their souls to the subscription-industrial complex. We understand that “growth” doesn’t have to mean “growth at all costs,” and that sometimes the best business model is just being really, really good at what you do.
What We Actually Do
Turn-key editorial sites that don’t look like every other Squarespace template your cousin’s startup used. Clean, fast, designed by people who actually read things.
Editorial support from people who’ve actually edited things. Not content strategists. Not growth hackers. Editors. The kind who know the difference between “that” and “which” and aren’t afraid to use it.
Audience development that doesn’t require you to become a personal brand guru or start every piece with “Here’s what nobody talks about.” We get readers the old-fashioned way: by giving them something worth reading.
Revenue optimization through programmatic ads and affiliate strategies that actually work. No MLM courses, no “monetize your passion” nonsense. Just sustainable ways to make money from people who already want to read what you’re writing.
Why We’re Different (And Why That Matters)
We were built by independent publishers and content creators who got good at this before it became a “creator economy.” We know programmatic advertising because we’ve run it. We understand affiliate traffic because we’ve generated it. We know how to scale an audience because we’ve done it—multiple times, across different niches, without losing the thing that made it worth scaling in the first place.
Most importantly, we understand that staying small isn’t a bug, it’s a feature. There’s something beautiful about being the best-kept secret in your corner of the internet. About having readers who feel like they discovered something instead of something that was algorithmically served to them between sponsored content and influencer partnerships.
We help you stay weird while getting widely read. Stay authentic while actually making money. Stay independent while building something that matters.
Our technical approachFor Writers Who Remember Why They Started Writing
If you’re tired of optimizing everything except your actual writing, we should talk.
If you want to build something lasting instead of something viral, we should definitely talk.
If you believe that good writing can still find its audience without having to cosplay as content marketing, then you’re exactly who we built this for.
The internet doesn’t need another newsletter platform or another social media alternative. It needs more places where good writing can exist without apology, explanation, or pivot-to-video.
That’s what Graf is. That’s what we do.
Regarding media, podcasts, short form video, and virality.
We have some thoughts on what it means to go viral.
How we build new media